Product design · Vancouver (open to relocate)
I turn ambiguous ideas into shippable digital products.
Independent Product Designer specializing in 0→1 stages. I bridge the gap between business goals and technical feasibility, leveraging AI-driven workflows to deliver high-impact results with speed and precision.
Selected Projects
0→1 products across AI-powered automation, Public Services, and Consumer Loyalty.
Redesigning Taiwan's e-Invoice app for accessibility & trust
~88% prototype task success (moderated)
Led end-to-end UX for a nationwide public service app. Research across 30+ sessions, clearer flows, and inclusive design for millions of citizens.
Product Designer · 2024 – 2025
Read case study →- AI · Marketplace
MINA · AI marketplace for SF parents
Coming soon · case study in progress
Zero-to-one concept with Bay Area mom communities: AI agent-first UX, one-photo multi-listing, and seller–AI coordination for pickup—built for sustainability without the admin burden.
Read case study → - Public Service
Role-based backend for 600+ government staff
~30% faster ops entry · ~99% data accuracy
RBAC, unified workflows, and dashboards for Ministry of Finance lottery redemption ops—600+ users across four departments.
Read case study → - Mobile · Loyalty
Baskin-Robbins Taiwan's first membership app
MVP scoped · Japan-aligned, Taiwan-local rules
Lead UX/UI for zero-to-one loyalty: functional map, flows, UI kit, and store-ready redemption—PM + 4 engineers, client & JP HQ alignment.
Read case study →
Brand & Storytelling
Supporting product launches through visual identity and marketing design.
- Digital Marketing
Admission Hub (Digital Marketing)
+18% organic traffic, +21% engagement
Created email campaigns and SEO-friendly WordPress content, plus digital graphics for web & Instagram. Improved discovery, engagement, and brand recognition for Taiwanese audiences.
View project → - Digital Marketing
MOMI Animal Health (Digital Marketing)
+75% online sales in 2 months
Designed promotional and social content across Facebook and eCommerce channels, partnering with marketing to execute campaigns and improve online conversion for rabbit-care products.
View project → - Branding
Haphy Living (Brand IP)
Brand identity system for Instagram/eCommerce
Built a visual identity and brand applications around a character-based brand IP, producing logo concepts, mascot variations, and content templates for social and eCommerce touchpoints.
View project →
Let's Build Something Together
Currently open to Product Design roles that require an end-to-end workflow. Based in Vancouver; open to relocation, remote, or hybrid opportunities.