Admission Hub
Built a content and campaign system across email, WordPress, and Instagram—improving brand recognition and driving SEO growth.
- Role
- Digital Marketer
- Location
- Toronto, ON
- Timeline
- May – Aug 2022
Earn attention, then convert it into trust
For study-abroad audiences, the biggest barrier is information quality and clarity. The goal was to help Taiwan-based prospects discover relevant content, stay engaged, and take the next step with confidence.
A repeatable campaign + content system
Email campaigns
Leveraged Mailchimp to design and execute email campaigns that improved brand recognition and engagement.
SEO + WordPress
Wrote and optimized content on WordPress to improve SEO. This contributed to an 18% increase in organic traffic.
Visuals for web + social
Used Figma to create digital graphics for the website and Instagram, driving +500 social followers and +21% engagement in three months.
Consistent brand execution
Built campaign assets and supporting content (including posters and blog-style visuals) to keep tone consistent across touchpoints.
Measurable growth in engagement and reach
Reported lifts over a three-month window: audience growth on social, stronger engagement on content, and more organic sessions on the site.
Outcomes at a glance (3 months)
Percentage bars use a 0–100% scale; the followers row uses a full bar to emphasize net volume.