Design and deliver marketing materials for a B2B industrial brand—LinkedIn campaigns, website updates, trade-show booths, and client-facing print and digital collateral, aligned with marketing and client relations from production through delivery.

Sole product designer that owned the Figma design system end-to-end, paired qualitative research with PostHog funnels to sharpen seller jobs-to-be-done, and redesigned checkout and listing flows. Shipped high-fidelity flows for AI-assisted features with emphasis on control, transparency, and edge cases; helped define MVP scope and priorities with founders as the primary design voice.

Shipped complex consumer and public-sector work: led UX for Taiwan’s Ministry of Finance uniform-invoice app, inclusive patterns for a diverse user base grounded in 30+ research sessions, and leadership-ready journey and IA artifacts. Led the Baskin-Robbins Taiwan membership app with cross-market alignment to Japan HQ.

Improved core funnel completion by redesigning onboarding and task flow, backed by heuristics, usability testing, and PostHog. Launched a responsive marketing site in Framer to clarify the product before signup.

Owned UX/UI for the AI-assisted document generation feature on AtlasNova's enterprise macOS platform—a product suite with multiple AI solutions. Delivered mockups and end-to-end UI flows for onboarding, split-pane workspace, and generation-status patterns.

Addressed declining visibility by rebuilding Instagram around educational and lifestyle content across Reels and Instagram posts on a consistent schedule. Designed campaign graphics in Figma, Canva, and Adobe with repeatable templates; combined SEO competitor research with Instagram and site analytics to refine WordPress content and the calendar.

Produced digital assets in Figma, Canva, Illustrator, and Photoshop for launches and seasonal promos on Facebook and ecommerce (MOMO, PChome); designed expo banners, flyers, and branded merchandise so in-person touchpoints matched online.