MOMO storefront covers
Redesigned covers so promo bundles and price stories read faster, with clearer visual hierarchy around the deal.
Retail & in-store promos
Brighter tabletop and banner-style pieces for pet-store campaigns so discounts stood out on the floor.
Social activations
Giveaway / lottery-style posts to earn shares and tags beyond static product shots.
Buyer touchpoints
Day-to-day chat and DM support on MOMO and social, using the same offer language as the storefront so expectations stayed aligned.
Pet expo — on-site
Coordinated internal teams and external partners around exhibition logistics—supporting booth build, on-site operations, and tradeshow-style follow-up so leads and retail relationships picked up at the show could move forward cleanly after the event.
Photos from the pet exhibition floor: booth footprint, wall display, and live rabbit on hay next to product.
A clear lift in online sales
The +75% figure is growth in ecommerce platform sales from when I joined through my last month—the same period when MOMO covers, retail promo pieces, and social giveaways were refreshed.
Outcomes
Increase in storefront-reported sales volume from my start date through my end date on the company's ecommerce platform.