Complete relaxation and peaceful rest for your beloved pets.
Logo Concept - Soft & Rounded
A harmonious blend of vintage charm and modern freshness.
Color Palette
Incorporating soft blue-gray as one of the primary tones, paired with warm gray and beige. The blue-gray and beige tones coexist harmoniously, offering both freshness and warm vintage ambiance.
Visual Effect
The blue-gray adds a touch of freshness and modernity to the typography, echoing the gray-white tones of the lop-eared rabbit mascot. The overall color scheme is rich yet harmonious.
Style Characteristics
Maintains vintage British hand-drawn texture. Rounded typography with rough brush strokes. A warm brand personality with a fresh touch.
Brand Mascot - Lop-eared Rabbit
Embodying the spirit of relaxation.
Posture
Completely flat sleeping position, body against the ground, conveying a relaxed state.
Ears
Long droopy ears naturally falling, adding a lazy charm.
Color
Gray and white dual-tone color blocks, maintaining a clean and fresh look.
Texture
Rough hand-drawn brush strokes and paper texture, creating a warm vintage atmosphere.
Brand Applications
Bringing the brand to life across various touchpoints.
Etsy shop & Print-on-Demand
I launched Haphy Living on Etsy to sell cozy, pet-inspired goods. Below is how I took the brand from illustration to shippable products—without holding inventory.
1 · Design in Procreate
I drew the wordmark and the lop-eared rabbit mascot by hand in Procreate—keeping the soft, vintage brush texture consistent across every touchpoint before anything went to print.
2 · Print-on-Demand (POD) production
I use a POD partner to manufacture on demand: I pick product templates (phone cases, totes, magnets, die-cut stickers, etc.), place the artwork at the correct safe margins, and export print-ready files. When a customer orders on Etsy, the order is sent to fulfillment—production, packaging, and shipping—so I can focus on design and the shop experience instead of inventory.
3 · Lovart for listing & social visuals
I use Lovart to generate lifestyle mockups and product scenes—so each listing has clear, on-brand photography that shows scale, texture, and context (not just flat art on a white background).
4 · Etsy as the storefront
Etsy handles discovery, checkout, and buyer communication; POD handles the physical workflow. Together they let me test products and iterate on listings with low operational overhead.
New products · Magnets & stickers
Recent drops—round fridge magnets and die-cut stickers—using the same Procreate artwork, POD templates, and Lovart mockups as the rest of the line.
Magnets · fridge
Magnets · detail
Stickers · flat lay
Stickers · die-cut
Stickers · size range & in context (laptop)
Stickers · in context (leather)
Canvas Tote Bag
Durable, stylish, and perfect for daily adventures.
Crewneck Sweatshirt
Cozy apparel reflecting the brand's warmth.
