Angela Yang

 

Haphy Living brand applications overview
Haphy Living pet product packaging
Haphy Living business card and stationery
Haphy Living environmental product display
Round bunny magnets on a fridgeHand holding bunny magnetsDie-cut bunny stickers flat lay with mug and notebook
Haphy Living canvas tote bag bundle
Canvas tote bag street styleCanvas tote bag texture detailCanvas tote bag street environment
Sweatshirt hanger displaySweatshirt lifestyleSweatshirt desktop details

Logo Concept - Soft & Rounded

Logo Concept
Mascot 1
Mascot 2
Mascot 3
Mascot 4

Color Palette

Incorporating soft blue-gray as one of the primary tones, paired with warm gray and beige. The blue-gray and beige tones coexist harmoniously, offering both freshness and warm vintage ambiance.

Style Characteristics

Rounded typography is giving a warm brand personality. Rough hand-drawn brush strokes and paper texture, creating a warm vintage atmosphere.

Etsy shop & Print-on-Demand

I launched Haphy Living on Etsy to sell cozy, pet-inspired goods. The biggest early uncertainty was differentiation in a crowded handmade category and whether I should hold stock, so I intentionally used POD first to validate demand with lower inventory risk.

Haphy Living Etsy shop on mobile
Haphy Living Etsy shop — product grid

1 · Design in Procreate
I drew the wordmark and the lop-eared rabbit mascot by hand in Procreate—keeping the soft, vintage brush texture consistent across every touchpoint before anything went to print.

2 · Print-on-Demand (POD) production
I use a POD partner to manufacture on demand: I pick product templates (phone cases, totes, magnets, die-cut stickers, etc.), place the artwork at the correct safe margins, and export print-ready files. When a customer orders on Etsy, the order is sent to fulfillment—production, packaging, and shipping—so I can focus on design and the shop experience instead of inventory while testing which SKUs deserve deeper investment.

3 · Lovart for listing & social visuals
I use Lovart to generate lifestyle mockups and product scenes—so each listing has clear, on-brand photography that shows scale, texture, and context (not just flat art on a white background).

4 · Etsy as the storefront
Etsy handles discovery, checkout, and buyer communication; POD handles the physical workflow. Together they let me test products and iterate on listings with low operational overhead.

Real pitfall · Shipping economics
The hardest issue so far is expensive POD shipping options, which can compress margin and hurt conversion on lower-ticket items. The current mitigation is pragmatic: prioritize bundles and higher-AOV listings, keep shipping assumptions explicit in pricing tests, and continue evaluating alternative POD partners.

What I'm testing next

Operating hypotheses I'm running against live Etsy data—shipping, pricing, and SKU mix—so the shop stays a learning loop, not a one-off launch.

  • Shipping economicsCompare POD carriers and fulfillment paths for Canada / US buyers; test whether bundled listings and higher-AOV offers absorb shipping better than single low-ticket SKUs.
  • Pricing & perceived valueRun small, time-boxed price tests on comparable listings while keeping mockups and copy consistent—so shifts in conversion map more cleanly to price, not creative noise.
  • SKU mix & bundlesNarrow the catalog to a tight hero set (stickers, magnets, apparel) and add intentional bundles (e.g. sticker + magnet) to lift order value and clarify what the brand is for at a glance.