A live ecommerce experiment built from a personal rabbit-inspired IP—illustration to POD production and Etsy storefront operations.
Timeline
2022 – present (ongoing)
Role
Solo creator
Project type
Brand IP · Illustration, POD, Etsy storefront
Focus
Rabbit-inspired IP · low-inventory ecommerce validation
I built Haphy Living to turn a deeply personal story—my bond with my rabbit—into a real, testable ecommerce brand.
Since I already had a rabbit-focused Instagram audience (built since 2022), I used Etsy + POD to validate demand in North America with low inventory risk.
Solo project. I owned brand identity design, illustration, product design, and Etsy operations end-to-end.
Procreate / Figma / Lovart / POD
2022 – present (ongoing side project)
A harmonious blend of vintage charm and modern freshness.
Incorporating soft blue-gray as one of the primary tones, paired with warm gray and beige. The blue-gray and beige tones coexist harmoniously, offering both freshness and warm vintage ambiance.
The blue-gray adds a touch of freshness and modernity to the typography, echoing the gray-white tones of the lop-eared rabbit mascot. The overall color scheme is rich yet harmonious.
Maintains vintage British hand-drawn texture. Rounded typography with rough brush strokes. A warm brand personality with a fresh touch.
Embodying the spirit of relaxation.
Inspired by my bunny's everyday napping poses at home: cute, sleepy, and delightfully lazy. The relaxed vibe feels instantly healing and makes you want to gently pat her head.
Long droopy ears naturally falling, adding a lazy charm.
Gray and white dual-tone color blocks, maintaining a clean and fresh look.
Rough hand-drawn brush strokes and paper texture, creating a warm vintage atmosphere.
Bringing the brand to life across various touchpoints.
Magnets · fridge
Magnets · detail
Stickers · flat lay
Stickers · die-cut
Stickers · size range & in context (laptop)
Stickers · in context (leather)
I launched Haphy Living on Etsy to sell cozy, pet-inspired goods. The biggest early uncertainty was differentiation in a crowded handmade category and whether I should hold stock, so I intentionally used POD first to validate demand with lower inventory risk.
1 · Design in Procreate
I drew the wordmark and the lop-eared rabbit mascot by hand in Procreate—keeping the soft, vintage brush texture consistent across every touchpoint before anything went to print.
2 · Print-on-Demand (POD) production
I use a POD partner to manufacture on demand: I pick product templates (phone cases, totes, magnets, die-cut stickers, etc.), place the artwork at the correct safe margins, and export print-ready files. When a customer orders on Etsy, the order is sent to fulfillment—production, packaging, and shipping—so I can focus on design and the shop experience instead of inventory while testing which SKUs deserve deeper investment.
3 · Lovart for listing & social visuals
I use Lovart to generate lifestyle mockups and product scenes—so each listing has clear, on-brand photography that shows scale, texture, and context (not just flat art on a white background).
4 · Etsy as the storefront
Etsy handles discovery, checkout, and buyer communication; POD handles the physical workflow. Together they let me test products and iterate on listings with low operational overhead.
Real pitfall · Shipping economics
The hardest issue so far is expensive POD shipping options, which can compress margin and hurt conversion on lower-ticket items. The current mitigation is pragmatic: prioritize bundles and higher-AOV listings, keep shipping assumptions explicit in pricing tests, and continue evaluating alternative POD partners.
Etsy dashboard snapshot from Jan to Apr 2026. These are the current measurable outputs I have today; SKU mix and shipping strategy are still being iterated.
Visits
117
Orders
4
Conversion rate
3.4%
Revenue
US$83.44
Operating hypotheses I'm running against live Etsy data—shipping, pricing, and SKU mix—so the shop stays a learning loop, not a one-off launch.